But by using pixels, points, and inches, designers can send work back and forth with consistency, if they’ve prepared their images in the right way. It all has to do with resolution and is part of the attempt to standardize sizing in the digital realm. This is far short of common print dots per inch, or DPI, of 300. Specifically, a point is 1/72 of an inch, which corresponds to the longstanding web PPI of 72. Points are a way to balance the different densities and pixels that make up our various screens, which gives a more accurate representation of the physical size of any specific image. ![]() That’s because the size of any image depends on the number of pixels per inch, or PPI, of your devices. On computers and the web, they’re called pixels, and millions of them-over two million for a standard 1080p panel-form the basis of everything you see, from the text you read, to the images that inspire you.īut the problem with pixels is that they don’t scale, and 100 pixels on your cell phone is going to look a lot different than 100 pixels on your laptop. But designers understand that everything you see is made up of tiny dots. When most people look at a screen, magazine, or newspaper, they see text and images. Logo Guidelines: Pixels, Points, and Inches Read on to learn the basics of logo sizes and the easy way you can ensure your logo fits any application. There are best practices and concepts to keep in mind when it comes to logo sizes and logo design, and for the most part, a properly designed logo can be adapted to just about any use. ![]() And because each requires a slightly different presentation and dimensions, the idea of a standard logo size is kind of a misnomer.īut don’t worry. Logos are used for many applications, from websites and letterheads to social media and email blasts. So, what size should a logo be? The answer isn’t exactly black and white. But whether you hire a graphic designer or decide to create your business’s logo, it’s important to make sure your logo is the right size. ![]() Thanks to the myriad of tools and resources available online, you can create your business’s logo yourself. Today, creating a logo doesn’t necessarily require formal education in graphic design. Not only is your logo a major identifier of your business, but it can make you seem more or less professional and influence the success of your business for years…or at least until you finally go for that redesign. Your business’s logo has a huge impact on the way your brand is perceived.
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